Increase Visibility in the Organization: A Vignette

ACL Ltd. is a well-known Indian conglomerate with business interests spanning cement, paint, mining, and automobiles, among others. In terms of market capitalization, it is one of the largest companies in India, experiencing a compound annual growth rate (CAGR) of approximately 18% over the last five years. It’s no surprise that it is a favorite in the stock market, and employees take considerable pride in the organization. This robust growth is often attributed to a culture of speed in execution, reflecting the agile mindset of the employees.

Prakash joined ACL Ltd. two and a half years ago as a Senior Manager in Supply Chain Management. He was responsible for leading a team of nine, including three direct reports. Early on, Prakash realized that he needed to be in constant "sprint mode" to meet management's expectations. As March approached, it was time for the annual performance assessment.

“Prakash,” observed Anita, his manager, “You have performed consistently well over the years. I’m glad to see how well you have integrated with your team. A couple of new initiatives you launched this financial year to improve process efficiency are commendable. However, I believe you need to increase your visibility.”

Surprised, Prakash asked, “How do I go about that?”

Anita replied, “It’s quite simple. You should stay back after office hours. I know you might miss the 6:15 PM bus, but you can always take the 8 PM bus instead. During this time, seek out appointments with senior officials and meet with them.”

Baffled, Prakash inquired, “You mean every day?”

“No, not every day. Maybe a couple of days each week would suffice. Once you establish this routine, they will notice that you are available beyond regular working hours and that you are accessible. This is how you build your visibility. It will also demonstrate your high level of commitment and your willingness to go the extra mile for the organization’s growth.”

Prakash thought to himself, “Is this how one builds credibility? So, efforts made during work hours count for nothing? How absurd. Can’t one increase visibility and show commitment by organizing meetings during business hours? What kind of work culture is being encouraged here?”

“I do not want to sacrifice my personal time just to increase my visibility at work,” Prakash lamented. “To me, work is not what defines my existence. I work to earn a living and support my family. There is more to life than work. Work is merely a subset of my life’s universal set. Are we not encouraging duplicity and, in a way, sycophancy? Can’t people see through this?”